So some of you may have followed thr saga regarding New Orleans-brand Faubourg Brewing company, formerly Dixie Brewing.
The owner, the widow of the owner of the New Orleans Saints, is auctioning off the machinery to the brewery.
Before anyone starts saying "get woke go broke," the brewery was actually doing well for a minute, but had a hard time getting niggt ahift workers. This was due to putting the damn thing in a war zone that makes the Donbass seem like a vacation spot.
Imo, the rebranding was to get broader appeal both in terms of region and class. Dixie beer was always regarded as a cheap ass beer (which it was) and the word Dixie has low-class connotations to many.
Anyway, give it a read here
https://www.nola.com/news/business/gayle-bensons-new-orleans-brewing-dream-fades-as-faubourg-plant-goes-up-for-auction/article_209ca9d6-fd9d-11ee-a9c4-53250d93b379.html
And here
https://lailluminator.com/2024/02/01/murky-waters-distilling-truth-from-fiction-in-the-faubourg-brewing-debacle/