T19 Posted July 30, 2007 Posted July 30, 2007 "We do more before 6:00AM than most people do all day!" Reference to a US Army ad featuring paratroops. I think it was part of the "Be All You Can Be" campaign.Yes that was one of the best ads ever, we use to quote it all the time. thats effective.
shep854 Posted July 30, 2007 Posted July 30, 2007 (edited) No, I meant this one: Apologies for forgetting the link. Ahem. One minor problem; your link is to a US ARMY ad, not US MARINES. There is a difference, you know. Edited July 30, 2007 by shep854
SCFalken Posted July 30, 2007 Posted July 30, 2007 No, I meant this one: That's the Army, not Marines. More importantly, it was Internet-only, never making it to the television. The Army ads that were destined for the TV are...less motivating (country road, walking, dog, parents)... Falken
Bearded-Dragon Posted July 30, 2007 Posted July 30, 2007 I thought we started out talking about the US Army. Oh, well, they all wear green. (ducks for cover).
Bob B Posted July 30, 2007 Posted July 30, 2007 .....The Army ads that were destined for the TV are...less motivating (country road, walking, dog, parents)...Falken FWIW, I saw that ad just a little while ago, and I noticed that the father has a 1st Division patch on his cap.
Guest aevans Posted July 30, 2007 Posted July 30, 2007 That's the Army, not Marines. More importantly, it was Internet-only, never making it to the television. The Army ads that were destined for the TV are...less motivating (country road, walking, dog, parents)...Falken Actually, it's all straight out of Marketing 101. The ad you're referring to is a "corporate image" spot designed to make parents feel okay with their kids joining the Army. There are also action ads that show soldiers in the field and in high tech jobs, with voice overs discussing the challenges of Army life. Those are the ones designed to attract actual recruits. As for the Marine Corps ads, I'd have to agree with you that some of them are pretty corny. But then you and I aren't in the target demographic. If there's anything I learned about the Marine Corps during my service, it's that it is an image conscious and marketing savvy organization. So I'm willing to bet that those ads are tightly focussed on a demographic that produces good recruits (intelligent, imaginative high school types that read adventure fiction would be my guess). The Marine Corps also has a long-running ad campaign that focusses on Corps history and traditions, with special spots right around the Marine Corps birthday. Those ads appeal to the kids who could care less about adventure per se, but who want to belong to something bigger than themselves. IOW, they got it set up to get ya one way or another.
Guest aevans Posted July 30, 2007 Posted July 30, 2007 -->QUOTE(Bob B @ Mon 30 Jul 2007 1429) 477649[/snapback]FWIW, I saw that ad just a little while ago, and I noticed that the father has a 1st Division patch on his cap. I caught that the first time I saw it. Pretty good institutional plug, if you ask me. I think it's supposed to suggest to the parents that are veterans that if the Army was good enought for them, it's good enough for their kids.
Rubberanvil Posted July 30, 2007 Posted July 30, 2007 Appropriate? OK I suppose if the the OZ Army likes them and think they will be effective what the heck. Childish poor illustration. A 15 year old's mindless stab at copying Japanese animation for no particular reason? If you're going to pay for illustration at least buy decent looking stuff. Otherwise just use photos.They look more like a bad stab at a 2nd rate filler artist working for Marvel or DC comics during the 80ies rather than any manga style.
BP Posted July 30, 2007 Posted July 30, 2007 This one is just really nice: I love the old recruiting posters, and I have a few of them, as well as war bons/ loans and a Black Jack Pershing. One problem is that my service, the Army, didn't print that many of them. This was primarily due to the fact that they would get the first pick of draftees if an when a war (and draft) came. The "Treat 'Em Rough" Tank Corps poster is a classic, but at $3800+ for a quality original a bit strong for my tastes. I do have a rare pre-WWI Army recruiting poster (had to settle for infantry ) framed next to a WWI Victory Liberty Loan poster by the pool table. But even a good quality one of these is going for at least $1200-1500 now. Sheesh. . .
Mk 1 Posted July 31, 2007 Posted July 31, 2007 The "Treat 'Em Rough" Tank Corps poster is a classic, but at $3800+ for a quality original a bit strong for my tastes.Well, you could always opt for the classic TankNet I&I Souvenir Mug instead. Comes with full color imprints on both sides. Individually packed in its own handsome brown corregated cardboar box, including delivery, for only a fraction of the cost of the original poster. Seems that they don't much take to service as coffee mugs, though. Always gravitating towards beverages that are served cold and frothy. Almost as if they have a mind of their own. -Mark 1
Archie Pellagio Posted July 31, 2007 Posted July 31, 2007 That seems a really odd decision to mae, mabey if it were just for the cadets I could believe it but... odd20 years ago it would've been seen as sexist and childish, but that they'd even try it today is unbelievable... That said the current stuff the ADF does is pretty decent. The officer "what happens next is up to you" ads are top notch, and I noticed outside the ADF recruiting place a big cardboard cut out with a wannabe ranger creed and a "every soldier..." thing which was pretty good. Though can't imagine it being terribly successful in australia, the "every soldier a leader, every soldier physically tough, every soldier..." was pretty good. That said, anything has to be better than the "I just love building tyre swings in timor" crap that they were using a few years back.I loved the parody on "big bite"."I spent a year building see-saw's in timorthen we went and made slippery slides in somalia for six monthsBuilt a school in cambodia...fuck I just wanna shoot something!"
shep854 Posted July 31, 2007 Posted July 31, 2007 Yes that was one of the best ads ever, we use to quote it all the time. thats effective. The best US Army ad for me was a regrettably short-lived one from the late '80s (after the "Be All You Can Be" campaign) that I called "Freedom Isn't Free." The image that really stuck in my memory was a wet, shivering soldier, hunkered down in the rain, nursing a cup of coffee, as the theme song about freedom not being free played. It was as motivating an ad as any made by the Marines.
Jim Martin Posted August 1, 2007 Posted August 1, 2007 The best US Army ad for me was a regrettably short-lived one from the late '80s (after the "Be All You Can Be" campaign) that I called "Freedom Isn't Free." The image that really stuck in my memory was a wet, shivering soldier, hunkered down in the rain, nursing a cup of coffee, as the theme song about freedom not being free played. It was as motivating an ad as any made by the Marines. There was another really good Army commercial I saw all of once in the '80s, set to a song with the chorus "It wasn't always easy, it wasn't always fair, but when freedom called we answered, we were there". Montage of pics of soldiers in combat through the decades. Unfortunately, the Army seems to always ditch these commercials for touchy-feely crap, or "learn a trade, get money for college!" I will say that many of the commercials the Army is running now are obviously a response to reports I've read of recruiters complaining that lately, their biggest obstacle to recruiting is the parents. They'll have Little Johnny all ready to sign on the dotted line, when Mom and Dad throw a monkey in the wrench, and they lose a sure recruit.
Jim Martin Posted August 1, 2007 Posted August 1, 2007 Here are some good USMC ads that have been on recently. I notice that they're saturating ESPN and sporting events in general. Pretty much every commercial break during a game, one of these ads is on.
shep854 Posted August 1, 2007 Posted August 1, 2007 (edited) Here are some good USMC ads that have been on recently. I notice that they're saturating ESPN and sporting events in general. Pretty much every commercial break during a game, one of these ads is on. OOO-RAH! Edited August 1, 2007 by shep854
Jim Martin Posted August 1, 2007 Posted August 1, 2007 The best US Army ad for me was a regrettably short-lived one from the late '80s (after the "Be All You Can Be" campaign) that I called "Freedom Isn't Free." We all know that freedom isn't free...it costs a buck oh-five.
Cinaruco Posted August 5, 2007 Posted August 5, 2007 http://www.youtube.com/watch?v=95rQaWLeQcE This how it should be done...
Dennis Lam Posted August 5, 2007 Posted August 5, 2007 Actually, they should just use this: Okay, it's the trailer to Ghost Recon: Advanced Warfighter but close enough. Or just show the FCS propaganda video: http://www.youtube.com/watch?v=X11K35lOWZEInclude some text at the end of the video promising recruits the opportunity to use at least 2 of the new killer robot toys in the video and they'll have their annual recruitment quota filled by the end of the week.
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